Meli? Hotels International and MiM Hotels, the boutique hospitality brand owned by global football legend Lionel Messi, have announced a strategic partnership, under which Meli? will take over the management of the MiM Hotels portfolio from 1 November. These distinctive hotels will join the Meli? Collection, the Group’s select collection of hotels with a distinctive character.
The MiM portfolio includes six boutique hotels in leading destinations in Spain – including Sitges, Sotogrande, Mallorca, Ibiza and Baqueira Beret – as well as Andorra. Each hotel bears Messi’s personal touch on luxury hospitality, with exclusive features such as the “Messi Suite” and signature mementos, such as a signed copy of the Ballon d’Or. These hotels have been designed to offer unique hospitality experiences in iconic locations, making their integration into the Meli? Collection a perfect fit. They will be operated on a leasehold basis.
With 26 hotels already in operation or under development in more than 12 countries, the Meli? Collection brings together independent hotels that maintain their unique identity, while benefiting from Meli?’s global reach, brand standards and experience. This model allows MiM Hotels to maintain their distinctive character, while gaining access to Meli?’s international distribution platforms and loyalty programs.
A boutique portfolio characterized by exclusivity and diversity
MiM Hotels are known for their sophisticated, contemporary design, created by acclaimed interior designers such as Luis Bustamante and L?zaro Rosa-Viol?n. Each hotel combines prime locations with a strong commitment to sustainability and wellness. Tailored for discerning travelers, MiM Hotels offer personalized service and thoughtful experiences, including signature culinary concepts.
In select destinations – such as Baqueira, Andorra and Sotogrande – Michelin-starred Chef Nandu Jubany offers his unique culinary approach, combining local ingredients with Argentinian influences, in a relaxed yet sophisticated style inspired by his restaurant, HINCHA.
Wellness is a cornerstone of the MiM experience, with carefully designed spaces that include hydrotherapy programs, personalized treatments in a tranquil environment for holistic relaxation. In destinations such as Sotogrande, Baqueira Beret and Andorra, the wellness experience is enhanced by outdoor activities, such as golf, skiing and hiking.
Each MiM hotel stands out for its style and market position, with a range that includes adults-only hotels such as MiM Mallorca, MiM Sitges and MiM Ibiza, and family-friendly options in Andorra, Sotogrande and Baqueira Beret. Some hotels also offer facilities for small-scale business meetings, conferences and group events. All MiM properties are LEED (Leadership in Energy and Environmental Design) certified, an internationally recognized standard for sustainable construction practices developed by the U.S. Green Building Council.
Gabriel Escarrer Jaume, President and CEO of Meli? Hotels International, commented “The strength of this partnership lies in the harmonious combination of the unique elements of MiM Hotels with the Meli? Collection. Both sides share a common philosophy and offer a strong value proposition for the most demanding travelers, inspired by the global icon, Lionel Messi, and the proven experience of a leading hospitality team, such as Meli?.”
