EMEA Executive Summit in Copenhagen
Wyndham Hotels & Resorts, the world’s largest hotel franchising company, brought together over 150 hotel partners, general managers and key suppliers from across the European region for the EMEA Executive Summit in Copenhagen.
The event was held at Dolce by Wyndham Comwell Copenhagen Portside under the theme: “Going Places; Navigating the Future of Travel”. The summit focused on knowledge sharing and collaboration between hotels, managers, owners, key industry partners and Wyndham as franchisor.
In his opening remarks, Mr. Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts, highlighted the importance of the EMEA region as a growth driver for the company and thanked franchise partners for their confidence in Wyndham’s strong portfolio. Europe, Africa, the Middle East and Eurasia offer more diverse growth opportunities than ever before, which Wyndham seeks to explore in a collaborative manner.
The program included panel discussions and keynotes exploring the future of the hospitality industry. Topics covered evolving market and consumer trends, changing travel and booking habits, and the increasing impact of technology, artificial intelligence and digitalization. Speakers also analyzed the commercial benefits of next-generation tools for revenue management, sales and marketing. Additionally, the sessions focused on enhancing guest engagement and service quality, using guest feedback for competitive advantage, and implementing best practice strategies to attract, develop and retain top talent.
Mr. Manikis said: “We are honored to once again bring together our hospitality and sector partners in the region. As hospitality evolves at a rapid pace, Europe and the wider EMEA region – from Ireland to Germany to Georgia – remain at the heart of Wyndham’s growth. Together, through innovation and collaboration, we are shaping the future of hospitality. We are truly grateful for the trust and partnership that make this journey possible.”
The conference concluded with networking events, a gala and the Wyndham EMEA Awards ceremony, recognizing achievements in categories such as General Manager of the Year, Hotel of the Year, Sustainable Hotel of the Year, Commercial Performance Award and EMEA President’s Award for outstanding performance in people, community and development.
As the world’s largest hotel franchisor by number of properties, Wyndham is significantly expanding its presence in the EMEA region. In the first half of 2025, the portfolio grew to over 720 hotels, up 5% year-on-year. More than 60 new openings with over 4,700 rooms and 27 additional contracts are driving growth in key markets such as Germany, Austria, Italy, Portugal and Turkey, as well as South Asia.
About Wyndham Hotels & Resorts:
Wyndham Hotels & Resorts is the world’s largest hotel franchising company by number of franchised hotels, with approximately 8,300 hotels in approximately 100 countries on six continents. Through its network of approximately 847,000 rooms catering to the everyday traveler, Wyndham is a leader in the economy and mid-range segments of the hotel industry. The company operates a portfolio of 25 hotel brands, including Dolce®, Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®. The award-winning Wyndham Rewards program offers approximately 120 million registered members the ability to redeem points at thousands of hotels, resorts, vacation clubs and vacation homes worldwide.
