Hilton “bets” on Greece after strong profitability

Hilton Worldwide Holdings Inc. announced strong performance for the third quarter of 2025, further strengthening its position in the global hospitality market and preparing new investments in Greece, where it plans to enter five new hotels in the next two years.

Strong financial results

For the third quarter of 2025, Hilton recorded net income of $421 million, up from $344 million in the same period last year. Adjusted EBITDA amounted to $976 million, compared to $904 million in 2024, while earnings per share (EPS) amounted to $1.78 (adjusted to $2.11).

For the nine-month period, the group reported net income of $1.163 billion and Adjusted EBITDA of $2.779 billion, up from 2024. Despite a slight 1.1% decline in RevPAR, management and franchise revenue rose 5.3%, confirming the stability of Hilton’s business model.

Record Growth and New Brand

Hilton approved 33,000 new rooms for development during the quarter, bringing its total pipeline to 515,400 rooms in 128 countries — a record number that corresponds to a 5% annual increase. 199 new hotels (24,800 rooms) opened, leading to 23,200 net additions and 6.5% net growth since September 2024.

The quarter was marked by the launch of the new lifestyle brand Outset Collection by Hilton, which already includes more than 60 hotels under development. The company also reached the 9,000 hotel milestone worldwide with the opening of Signia by Hilton La Cantera Resort and Spa in the U.S.

Financial stability and return of capital

Hilton maintains a strong balance sheet, with $11.7 billion in debt and an average interest rate of 4.81%, with no significant maturities through 2027. Cash and cash equivalents were $1.126 billion, while 2.8 million shares were repurchased during the quarter for $757 million. Overall, the return of capital to shareholders amounted to $2.67 billion through October and is estimated to reach $3.3 billion by year-end.

For the full year, Hilton forecasts RevPAR to be flat to +1% compared to 2024, net income of $1.604-1.625 billion and Adjusted EBITDA of $3.685-3.715 billion.

CEO Christopher Nassetta said that Hilton remains optimistic about the coming years, as the reduction in interest rates and the limited supply of new hotels are expected to boost tourism demand and RevPAR.

Investment mobility in Greece

At the same time, Hilton has launched the expansion of its presence in Greece, with five new hotels on the horizon. Simon Vincent, Executive Vice President & President Europe, Middle East and Africa of the company, in a recent meeting with the Minister of Tourism Olga Kefalogianni, underlined the strategic importance of Greece and the “dynamic travel demand” that continues to be recorded for the country.

Hilton already has a portfolio of approximately 50 hotels in Greece, through its 24 brands, while launching new developments in Athens, Corfu and Crete.

Conrad Athens – The new flagship

In Athens, the former Hilton Athens on Vasilissis Sofias Avenue is being transformed into Conrad Athens, part of the luxury destination The Ilisian. The new 15-story hotel, with 307 rooms and suites, will be Hilton’s flagship in Greece.

The project also includes the Conrad Residences and Waldorf Astoria Residences, haute cuisine restaurants, retail spaces, wellness infrastructure and the House of NYNN members’ club, which is already operating.

Conrad Corfu – Relaunching in 2026

In Corfu, the former Attica Beach will reopen as Conrad Corfu in spring 2026, managed by Numo Hospitality and owned by the Troulis Group. The new luxury resort is expected to elevate the island’s tourism experience.

Hilton in Chania – Double presence

In Crete, Hilton will strengthen its presence with two new units:

The 85-room Hilton Chania Old Town Resort & Spa of the Tsiledakis group is expected to open in May 2026.

The Hilton Garden Inn Chania City, the result of a collaboration with Green Properties – Melakis S.A., will have 48 rooms and will welcome its first guests in the summer of 2026.

Tapestry Collection in Athens

Finally, in the heart of the capital, the Anise Aluma Athens, Tapestry Collection by Hilton, which belongs to the Aluma Hotels & Resorts portfolio of the Israeli group Isrotel, is being prepared. The new boutique hotel will join Hilton’s emerging lifestyle category.

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