Zeus International Hotels & Resorts presents its new corporate identity, marking a decisive step in its transition to a hospitality brand with international perspectives.
Celebrating ten years of operation, the Group is rebranding with a strategic rebranding that highlights the combination of luxury hospitality and authentic local experiences, based on modern traveler needs and sustainability principles.
According to Zeus CEO, Mr. Haris Siganos, the strategic rebranding was developed in collaboration with specialist Landor and represents Zeus’ commitment to leading changes in the tourism industry and continuing to innovate.
The group’s new philosophy, he said, emphasizes maintaining the sense of discovery one place at a time, developing a connected international community around hospitality and promoting simplicity and authenticity as key principles guiding the renewed operational approach.
Three hotel categories
The new brand structure includes three categories, representing different aspects of the ZEUS philosophy. In particular, the ZEUS Flagship category, which consists of emblematic hotels in key destinations with cultural, business and touristic interest, includes hotels that are ambassadors of the new brand.
The ZEUS Eleva category is a premium collection that expresses the Group’s top hospitality experience, while ZEUS Essence represents the most authentic form of hospitality, featuring hotels designed for travelers seeking an authentic connection with the destination and its people, with a Mediterranean lifestyle.
Upgraded services and investments
From the new season, the Group will offer guests unique hospitality experiences, with upgraded services, modern facilities, high gastronomy and sustainability initiatives in every stay in all its hotels and resorts.
The group’s investments are also driven by the same philosophy. The investment plan for 2025-26 foresees expanding its presence in Greece through acquisitions, such as ZEUS Kassandra Lagoon in Halkidiki, after ZEUS Eleva Ajul, ZEUS Eretria Resort in Evia and ZEUS Piraeus Grand.
Also included are new constructions such as ZEUS Eleva Miraya and upgrades such as the five-star ZEUS Eleva Mirabello Bay.
Today, the Group has a portfolio that exceeds 4,000 rooms, suites, villas and bungalows, in 17 city hotels and resorts in Greece, Cyprus, Romania and Italy.
