The effort to upgrade the quality of Greek hotels is being held back by short-term rentals, emphasized the president of the Hellenic Federation of Hoteliers, Giannis Chatzis, during his intervention at the 8th regional HCH conference in Ioannina. As he pointed out, the uncontrolled expansion of this activity has created a framework that undermines the viability of hotel businesses and fuels unfair competition against those operating with regulations.
As he stated, short-term rentals have developed into a disorganized market without a substantial institutional framework, at a time when 10,500 hotels operate with full obligations, investments, inspections and regulations.
“We are talking about an activity that brings the hotelier through the back door, without any rules,” he noted, stressing that even the latest measures, such as the limit of two properties per tax ID, “do not solve the problem.” He added that some steps have been taken, but a deeper institutional intervention is needed, as the current framework does not ensure even basic market balance.
The president of the HCH placed particular emphasis on the fact that the shadow hospitality sector acts as a deterrent to the qualitative upgrading of the tourism product, precisely when hotel businesses are required to invest in energy upgrades, digital systems and high-standard infrastructure. He noted that strengthening incentives for energy improvements would contribute to business sustainability without the need for new hotel development, but this effort is being delayed by the distortions caused by short-term rentals.
At the same time, Mr. Chatzis stressed the need to extend the tourist season, affecting the travel habits of both foreign visitors and Greeks. As he mentioned, extending the season remains a strategic goal, but it cannot be achieved in an environment where the market operates with double standards.
In conclusion, he noted that a clear distinction is needed between individuals who occasionally rent out their homes and the numerous informal multi-property businesses operating without regulation. “This is what we are fighting,” he said, marking the tone of a debate that can no longer be postponed.
The conference continues with a strong agenda focused on sustainability, planning for the next day and the challenges of a sector that now stands at a pivotal moment.
