Accor has appointed Karelle Lamouche as CEO for Europe and North Africa for its Premium, Midscale and Economy brands. In her new role, she will lead Accor’s operations across a region comprising more than 3,000 hotels in over 40 countries, representing around 40% of the Group’s global network based on the number of rooms at the end of 2024.
Her appointment follows nearly 30 years with Accor, most recently as Chief Operating Officer for Europe and North Africa, having previously served as Chief Commercial Officer for the Premium, Midscale and Economy portfolio.
Since joining Accor in 1998, Karelle Lamouche has advanced through positions within hotels, including General Manager roles, to senior leadership posts at national and global level across operations, marketing, communications and commercial functions.
Karelle Lamouche, CEO of Accor for the Premium, Midscale and Economy division in Europe and North Africa, stated:
“This region is the world’s leading travel destination, but it is characterised by an exceptionally complex mosaic of markets, languages and cultures. Accor knows better than anyone how to grow and stand out in this environment. We possess expertise, scale, strong brands, extensive distribution, advanced systems and operational excellence to deliver results for our hotel owner partners and to maintain guest loyalty. I am particularly excited to lead our operations in the region, strengthening our presence in dynamic emerging destinations and bringing new energy and visitors to already established ones.”
Jean-Jacques Morin, Accor Group Deputy CEO, added:
“Karelle has deep leadership experience across all aspects of our business, from hotel operations to commercial strategy, including brands, customer loyalty, distribution and marketing. Her ability to support owners in optimising the return on their investment while delivering exceptional guest experiences makes her ideal for this role.”
Accor’s Premium, Midscale and Economy division has maintained a leading market presence for decades. Its portfolio includes a broad and diverse range of top hotel brands that help owners attract guests, such as Pullman, M?venpick, Swiss?tel, Novotel, Mercure, Handwritten Collection, TRIBE, ibis and greet.
Accor operates in more than 110 countries with 5,700 hotels and resorts, 10,000 bars and restaurants, wellness facilities and flexible workspaces. The Group offers one of the most diverse hospitality ecosystems, including 45 hotel brands ranging from luxury to economy, as well as lifestyle brands through Ennismore.
Accor SA, founded in 1967, is headquartered in France and is listed on Euronext Paris and on the OTC market in the United States.
