The calendar may show autumn, but the tourist season in Turkey is far from over. Attractive prices and extended bookings are keeping demand high, offering hoteliers a “second round” of growth that extends until the end of November.
According to market executives, price cuts that began in mid-September have acted as an incentive for last-minute travel. In Antalya, occupancy for September and October is expected to reach 90%, while accommodation packages are priced up to 30% cheaper than in summer. In November, discounts reach 50%, with a typical offer of a four-day all-inclusive stay for two people from 24,000 liras (about $581).
The president of the Mediterranean Tourism Hoteliers and Entrepreneurs Association (AKTOB), Can Kavaloglu, stressed that families with young children and couples are now finding ideal conditions for their holidays, as domestic travelers enjoy discounts of up to 30%. “Compared to the high season, prices are 30% lower in September and 50% lower in November,” he noted, adding that climate change is extending the season until the third week of November.
In Bodrum, prices have fallen by 30–40%, according to T?RSAB regional office head Mustafa Demir. Bookings for September and October are strong, with British and Polish tourists dominating demand. “There is no decline in foreign customers. “All accommodations that combine quality and the right price maintained high occupancy rates from July to October,” he stressed.
By September 18, Antalya alone had welcomed more than 13 million visitors, mainly from Britain, Russia and Germany. In total, from January to July, 28.4 million foreign tourists visited Turkey, recording a 2.1% drop compared to last year. The five main markets remain Russia, Germany, Britain, Iran and Bulgaria.
According to the government’s new medium-term program, tourism revenues are projected to reach $59.5 billion in 2025, $61.8 billion in 2026 and $68.2 billion in 2028 — targets that are now based not only on the summer season, but also on the dynamics of the autumn.
