Marking 50 years of continuous presence in Greek hospitality, Grecotel presented to journalists one of the most ambitious investment programs ever announced by a Greek hotel group. The plan is a comprehensive €1 billion program through 2030, including new developments in six destinations, major renovations of emblematic properties, entry into new luxury brands, and international market expansion. This investment plan coincides with one of the group’s strongest years, as 2025 is marked by top performance across all metrics.
Record Performance in 2025 – Revenue Approaching €413 Million
Grecotel, currently operating 40 hotels and resorts with 25,000 beds and 200 dining outlets, recorded €413 million in revenue in 2025, welcoming over 425,300 guests from 190 countries. Overnight stays reached 2.314 million, and the loyalty club now counts 343,000 members, with 30% of guests returning annually. Crete and Corfu remain the pillars of financial performance, contributing 57% of total revenue, while the United Kingdom and Germany remain the most important markets, providing 44% of revenues.
GRECOTEL LUXME Costa Botanica, Corfu
The Largest Employer in Greek Tourism
In terms of human resources, the group employs 7,500 staff, 80% of whom are Greek and nearly half women. With employees from 52 nationalities and over 550 internships annually, Grecotel maintains its position as the largest employer in Greek tourism. A significant share of hiring comes from local communities, reinforcing the group’s social footprint and its long-standing connection to regional development.
CORFU IMPERIAL, Corfu
The €1 Billion Investment Program Through 2030
The ambitious investment plan announced totals €1 billion for 2021–2030, of which €350 million has already been implemented. Grecotel plans new developments in the Peloponnese, Crete, Corfu, Kos, and Thrace, along with expanding its presence in international markets. According to group executives, specific locations outside Greece are already under consideration, with one first international opening in an advanced stage of preparation. A key element of the strategy is the utilization of the group’s impressive landbank of 4,059 privately-owned seaside acres, which will be activated gradually with products tailored to each location and international market trends.
Third Hotel in Athens’ Historic Center
In Athens, the group continues to strengthen its urban hospitality. It currently operates The Dolli on Mitropoleos Street and Pallas Athena in Kotzia Square, while a third hotel in the historic center is in preparation, with further details yet to be revealed.
Landmark Renovations: New Astir Alexandroupoli and Filoxenia Kalamata
Significant attention is also given to renovations of existing properties, either upgrading them or repositioning them in new categories. Major projects include Filoxenia Kalamata, where the number of rooms was reduced from 190 to 165 to enhance spaces and redesign the product, and the historic Astir Palace in Alexandroupoli, which will reopen in April 2026 as New Astir Alexandroupoli. The 214-room hotel is described by management as a strategic national choice to strengthen Thrace and revamp the region’s tourism offering.
50 Years of Grecotel: From Rethymno to the Top of Greek Tourism
From the first hotel, El Greco in Rethymno in 1975, to today’s 40 hotels, the group has evolved into an organization of 80 companies, maintaining a continuous connection with culture, gastronomy, and local communities.
Founder Nikos Daskalantonakis introduced a Greek hospitality model linking tourism with environment, locality, and culture — a philosophy continued today by CEO Mari N. Daskalantonakis and the group’s third generation, Odysia Sifounaki Daskalantonakis.
The large-scale investment program, developments in urban and island destinations, and the expansion abroad form the new strategy of the group, which aims to remain a leading force in Greek hospitality for the coming decades.
MYKONOS BLU
