TUI | Higher hotel prices this summer

TUI expects a 5-10% increase in revenue compared to last year in 2025, according to estimates given during the presentation of the first quarter results. It also expects an increase in underlying earnings before interest and taxes (EBIT) by 7-10%.

The positive estimates are attributed to:

  • Increased average hotel prices by 8% and a 1% increase in occupancy
  • Increase in cruise days by 23% due to the two new ships.
  • In the continued demand for TUI Musement experiences, with an expectation for a high single-digit increase in bookings.

In the Markets + Airline sector, the winter season 2024/25 closed with an increase in bookings by 2% and prices by 4%. The most popular destinations were the Canary Islands, Egypt, mainland Spain, and Cape Verde. For long-haul trips, Mexico, the Dominican Republic, Thailand, and the UAE stood out.

Positive closing of the second quarter – Revenue at €3.71 billion

TUI’s turnover for the period January-March 2025 amounted to €3.71 billion, compared to €3.68 billion in the corresponding period last year. Despite the challenges in the European economy, the Group recorded good results, with a strong contribution from hotels, cruises and activities.

Group CEO Sebastian Ebel said:

“Our business model, multidimensional and integrated, has once again proven its value. We are focusing on the summer season, with more destination choices and greater flexibility for our travellers. We are investing in the transformation of the Markets + Airline business, reducing costs and strengthening partnerships with travel agencies.”

Summer 2025: Slightly lower bookings, but with higher prices

Summer bookings are 1% lower than last year, due to a late Easter period. However, average prices are 4% higher. TUI continues to focus on dynamic package deals, aiming to maintain margins and reduce costs.

TUI’s CFO, Mathias Kiep, said:

“Our financial position is strong. We have further reduced net debt and secured new five-year financing of €1.9 billion through the renewed sustainable loan (RCF), which strengthens our liquidity and flexibility.”

RELATED TOPICS: GreeceGreek tourism newsTourism in GreeceGreek islandsHotels in GreeceTravel to GreeceGreek destinationsGreek travel marketGreek tourism statisticsGreek tourism report

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