The N. Aegean region has approved an advertising campaign for the Cyclades, Mykonos, and Santorini for the coming period, through TUI Netherlands.
The campaign includes, among other things, sending a newsletter with an image and a call-to-action button, which will be sent to at least 700,000 recipients from TUI’s customer base, for the amount of 20,000 euros. The newsletter will include a 600x240px banner that will refer to the Cyclades and will provide access to all the islands that TUI Netherlands has in its program.
The advertising campaign also includes…
-Presentation of Mykonos and Santorini, for two weeks, on two 102x59cm screens, which are located within 140 TUI Netherlands travel agencies. The content of the presentation will consist of two images, a short text (USP), and a logo. The presentation of each island will last 8 seconds and will be displayed at least 20 times per hour.
-Advertising campaign for Mykonos and Santorini via carousel ads on TUI Netherlands’ Facebook and Instagram profiles. The advertisement will consist of an image, text, and a call-to-action button. The minimum number of impressions to be achieved is 650,000.
-Promotion of Mykonos and Santorini via two 745x400px display banners, which will appear on the Medium Haul Destinations page of the tui.nl website for a total duration of four weeks.
