Traveling… alone is no longer an exception but a trend. In recent years, more and more travelers choose to organise their holidays without company, reflecting a broader social shift toward more autonomous ways of living and working. According to Eurostat data, in the past decade single-person households in Europe increased by almost 17%, while the total number of households grew by just 5.8%.
This change is also reflected on social media: the hashtag #solotravel now gathers more than 11 million posts on Instagram and nearly 2 million on TikTok, creating a global community of travelers seeking experiences of self-discovery, adventure, and meaningful human connection.
In this context, TUI Musement, a leading provider of organised experiences, analysed reviews from bookings made by solo travellers and compiled a list of destinations that best match their needs and preferences. The results highlight cities and islands that combine safety, cultural interest, nature, and opportunities for social interaction.
Liverpool – At the top for 2025
With an average score of 9.68/10, Liverpool emerges as the ultimate destination for those travelling alone. Its friendly atmosphere, approachable locals, and rich cultural heritage—from the Beatles to its legendary football history—create an environment ideal for easy connections. Most popular experience: Liverpool FC Stadium Tour.
Lisbon – Charm with an Atlantic view
In second place (9.03/10), Lisbon wins travelers over with its historic neighbourhoods, panoramic views, and easy access to nearby destinations such as Sintra and Cascais. Walking tours serve as a natural way for solo travelers to connect with one another. Popular experience: Walking Tour of Lisbon Highlights.
Bangkok – The gateway to Southeast Asia
Bangkok (9.02/10) remains a must for solo travellers who want to dive straight into the local way of life. With temples, colourful markets, and value-for-money prices, it combines authenticity and comfort. Recommended experience: Canal and Chinatown Tour.
Vienna – Culture, order, and comfort
With a score of 9.00/10, Vienna stands out thanks to Sch?nbrunn and Belvedere palaces, its top museums, and its comfortable, walkable city centre. Safety and organisation are important criteria for those travelling alone. Highlight activity: Visit to Sch?nbrunn Palace.
Krabi – A paradise for nature lovers
Krabi in Thailand (8.97/10) attracts travelers seeking a relaxed atmosphere, beaches, and adventure. Rafting, hiking in Khao Sok National Park and excursions to the Phi Phi islands are just some of the experiences that encourage easy socialisation.
Karpathos – The Greek presence on the list
In 6th place worldwide, with a score of 8.96/10, Karpathos is the only Greek destination in the top 10. Its authentic identity, traditional villages, and organised experiences that often culminate in dinners at local tavernas enhance the sense of community. Indicative activity: Traditional Village Tour.
Bali – Wellness and adventure
Bali (8.93/10) continues to be a key destination for those seeking balance, personal growth, and a variety of experiences—from yoga to exploring rice terraces. Standout experience: Guided Tour of Bali and Jatiluwih Rice Terraces.
Barcelona – Culture and sociability
Barcelona (8.87/10) offers a blend of architectural marvels and creative activities that bring travelers together: cooking classes, mosaic workshops, and tapas tours. Top experience: Small-Group Guided Tour of the Sagrada Familia.
Khao Lak – Peace and action
Khao Lak in Thailand (8.86/10) combines relaxing moments with shared experiences such as diving around the Similan Islands and Muay Thai lessons. Recommended experience: Phang Nga Bay Excursion.
London – The easy choice
In tenth place (8.85/10), London attracts solo travellers thanks to its safety, countless cultural options, and excellent transport network. Organised historic pub tours are a classic way to meet people. Recommended experience: Walking Tour of London.
Why is solo travel growing?
TUI Musement notes that those who travel alone seek freedom of movement but also activities that offer a sense of safety and opportunities for human interaction. Small groups, guided tours with local experts, and experiences that highlight the authenticity of a destination are key factors in their choices.
Solo travel is no longer an alternative form of vacation. It is a rising form of tourism that reflects the new priorities of travelers: quality experiences, authentic encounters, and personal time—even when that time is shared with strangers.
