Workshop on the dissemination of results from the research project:
“Using customer generated content (CGC) for customizing the service mix and maximizing customer satisfaction: an empirical study in hotels”
The University of Peloponnese and the University of West Attica are organizing a workshop to disseminate the results of the collaborative research project “Using customer generated content (CGC) for customizing the service mix and maximizing customer satisfaction: an empirical study in hotels”, implemented within the framework of the National Recovery and Resilience Plan Greece 2.0, funded by the European Union – NextGenerationEU. Implementing body: HFRI (Hellenic Foundation for Research & Innovation).
The workshop will take place on Friday, December 19, 2025, from 18:00 to 21:00, in Amphitheater 001, Building D, at the University of West Attica (Ancient Elaionas Campus, P. Ralli & Thivon 250, Aigaleo 12241).
The event will be broadcast live via YouTube on the project’s channel at the following link: https://youtube.com/@cgcforhotelsproject?si=6N0TLgnx2aFhSWH2
Scientific Coordinator: Penelope Athanasopoulou, Professor of Services Marketing, University of Peloponnese
Lead Researcher of the Collaborative Partner: Apostolos Giovanis, Professor of Marketing Management and Director of the MBA Program, University of West Attica
Research Team Members:
- Krinanthi Gdonteli, Associate Professor, University of Peloponnese
- Emmanouil Choustoulakis, Assistant Professor, University of Peloponnese
- Dimitrios Papakyriakopoulos, Assistant Professor, University of West Attica
- Emmanouil Nikoloudakis, Assistant Professor, University of Peloponnese
- Evangelia Gavriilidou, Master’s Degree Holder, University of Peloponnese
Workshop Program:
- 18:00 – 18:15: Arrival
- 18:15 – 19:15: Presentation of research project results
- 19:15 – 19:30: Break
- 19:30 – 21:00: Roundtable – Discussion on results and implications for Hotel Management
- Moderator: Dr. Penelope Athanasopoulou
Roundtable Participants:
- Evgenios Vasilikos, President of the Attica & Saronic Gulf Hotel Association, CEO Capital H – Owner of Airotel Group of Hotels
- Konstantinos Marinakos, Associate Professor of Tourism Management, University of West Attica, Board Member and Vice President of the Hellenic Chamber of Hotels (P.O.X)
- Christos Koutsopoulos, General Manager, ATHENAEUM HOTELS Group, Secretary of the Association of Hotel Managers of Athens
- Anastasios Mexas, Hotel General Manager
