Pieria was at the center of professional interest during the B2B event “Travel News Market”, held on November 27 in Stockholm. The Pieria Tourism Development and Promotion Organization (P.O.T.A.P.) participated once again, strengthening its outward-looking strategy toward a high-potential market for Greek tourism.
The annual event, held consistently over the past decade, attracts more than 1,500 tourism professionals—including tour operators, travel agents, airlines, MICE specialists, and media executives—who seek new destinations and products for the demanding Scandinavian audience.
Coordinated approach in Scandinavia
P.O.T.A.P.’s presence was in collaboration with the EOT Office in Scandinavia, the Region of Central Macedonia, and the Tourism Organizations of Halkidiki and Thessaloniki, as part of a joint strategy to promote Northern Greece and penetrate high-interest markets.
The organization was represented by Mr. Stelios Ouzas, Board Member and Financial Director of P.O.T.A.P., who held a series of targeted B2B meetings with numerous professionals, press representatives, influencers, and opinion leaders. The discussions focused on positioning Pieria as an attractive, differentiated, and competitive destination, with the “Olympus Riviera” brand gaining ground in the Scandinavian market.
On the sidelines of the event, Mr. Ouzas met with Ms. Eftychia Aivalioti, Director of EOT Scandinavia, confirming the already close cooperation and exploring new opportunities for joint promotional actions in Northern European countries.
Systematic strategy to strengthen the “Olympus Riviera” brand
In recent years, Pieria has invested systematically in international promotion, aiming to highlight its unique characteristics—a combination of Mount Olympus, the sea, natural experiences, and culture—which attract Scandinavian travelers seeking authentic and experiential tourism.
In a statement regarding P.O.T.A.P.’s participation in the “Travel News Market,” Deputy Regional Governor of Pieria, Ms. Sofia Mavridou, emphasized:
“Pieria continues to implement a dynamic and targeted outward-looking strategy, investing in high-value markets such as Scandinavia. P.O.T.A.P.’s participation in Stockholm represents another important step in strengthening our presence in a region that consistently shows increasing interest in experiential destinations. Through systematic work, coordinated efforts, and close collaboration with EOT, the Region, municipalities, the Chamber of Commerce, and local stakeholders, we effectively promote the ‘Olympus Riviera’ brand. Our goal is to enhance the destination’s appeal, attract new visitors, and ensure stable partnerships that will contribute to the tourism development of our region.”
