In the context of the institution “Experience. Culture. Everywhere.” and the strategy of the Organization for the Management and Development of Cultural Resources for the promotion of cultural heritage through high added value experiences, an action will be organized in Niokastro of Pylos, integrated into the program “Organization of E.C.E. actions in regional ancient theaters, castles and other emerging spaces and monuments”.
This action is an initiative to further highlight emblematic cultural destinations of the Greek region, through the experience that will be offered by ODAP to a group of selected tourism professionals on the occasion of the specialized exhibition on Tourism MAESTRO. The exhibition, which will take place from 6 to 8 October in Athens, is an innovative, targeted and internationally oriented initiative dedicated to highlighting the authentic experience of Greek destinations, with an emphasis on quality forms of tourism. It is a curated three-day travel exhibition, with invited travel agents from strategic markets (USA, Canada, Australia, Latin America) that aims to create deep, thematic synergies between culture, hospitality and local identity.
Specifically, ODAP aims, through an experiential ECE action in Niokastro, Pylos on 5 October for at least 8 selected travel agents covering all the target markets of the exhibition, to highlight this visit as a good practice of experiential cultural policy. Specifically, a customized guided tour experience in Niokastro of Pylos will be designed and implemented by ODAP, with the aim of highlighting the cultural heritage and the role of ODAP in upgrading the cultural experience.
The group of participants will consist of representatives of prestigious international travel agencies, which operate in important tourist markets (e.g. the United States, the United Kingdom, Brazil, Argentina, Australia). These are professionals who specialize in the field of high-quality cultural and experiential tourism, addressing an audience that seeks authenticity, historical depth and experiential value when visiting a destination.
This specific action is part of the broader strategy of the ODAP for the development, promotion and connection of cultural experience with sustainable development, with the aim of enhancing the international appeal of monuments and strengthening synergies with the tourism ecosystem. At the same time, the presence of professionals in the sector is an essential step for creating prospects for interconnecting regional cultural infrastructures with the international network for the dissemination of tourist information and experience, since these travel agents belong to large professional luxury tourism networks that list more than 2,500 members in 100 countries, a fact that multiplies the communication potential of ECE actions since this action will be communicated to all members of the network.
The action will take place in the context of organizing a familiarization trip that takes place one day before the opening of the exhibition.
Moreover, on Thursday, September 18, the presentation of the cultural masterplan design of cultural development policy and cultural identity for selected regions of the country is scheduled to take place at the amphitheater of the Ministry of Culture. In total, 15 cultural masterplans have been prepared for cities and islands of the North and South Aegean, as well as Eastern Macedonia and Thrace and Thessaloniki.
