Greek Tourism: 16.7 billion in receipts in 8 months – Disappointing August for Germany, Italy, USA

Travel receipts in the country in the 8 months of January-August 2025 are 16.7 billion, up 12% or 1.78 billion compared to the corresponding 8 months of 2024. This increase is due to the 4.1% increase in incoming travel traffic, to 25.9 million travelers from 24.89 million last year – not including cruise volumes – and by 7.2% in average spending per trip.

In August, receipts increased by 10.5% to 4.52 billion compared to 4 billion in the corresponding month of 2024. The increase is due to an increase in inbound travel traffic by 8.1%, to 7.46 million travelers, and an increase in average spending per trip by 1.7%.

+20% receipts from the US in the 8th month
More specifically, from the picture of receipts in the 8th month, the largest increase was recorded from the US market, with receipts reaching 1.17 billion euros, up 20.6% from last year.

The UK markets followed, with an 8.7% increase to €2.48 billion, Germany with a 6.6% increase to €2.63 billion, France with a 5.5% increase to €1 billion and Italy with a 1.4% increase to €984 million. Receipts from Russia increased to €22.6 million.

In terms of travel traffic, the largest increase, among the main markets, was recorded by Germany (+7.8%, to 3.89 million travelers), followed by France (+6.3%, to 1.42 million travelers), the USA (+6.1% to 1 million travelers), the UK (+4.5%, to 3.27 million travelers) and Italy (+2.1%, to 1.57 million travelers). Travel traffic from Russia increased to 20.1 thousand travelers.

Travel traffic through airports increased by 4.2%, while that through road border posts increased by 4.8%.

August: Explosive increase from the UK, decrease from other markets
The picture of receipts from major markets in August is mixed. Travel receipts from three major “superpowers” ​​for Greek tourism, Germany, the USA and Italy, were down compared to last year. The only major Greek tourism market to show an increase, and an explosive one at that, was the UK market, from which the Bank of Greece’s data records a strong increase of around 40%, to 848.7 million euros.

The remaining markets are down. In particular,

  • – receipts from Germany decreased by 16.5% and amounted to 612.3 million euros
  • – receipts from Italy also showed a decrease of 8%, to 337.5 million euros
  • – receipts from the USA decreased by 3.1% and amounted to 205.3 million euros
  • – receipts from Russia increased to 4.9 million euros.

The UK market also plays a leading role in August travel traffic as it showed the largest increase among the major markets. Travel traffic from the UK amounted to 978.4 thousand travelers, an increase of 12.4% since August 2024.

Germany followed with an increase of 7.2% to approximately 1.1 million travelers, while the Italian market moved almost at last year’s levels with 555.3 thousand travelers, an increase of 0.4%, as well as the French market, with a decrease of 0.7% and 450.7 thousand travelers.

A decrease of 23.5% was recorded from the US market, with the total number of travelers amounting to 174.2 thousand for August 2025.

Finally, travel traffic from Russia increased to 4.1 thousand travelers.

Travel traffic through airports increased by 2.7% compared to August 2024, while that through road border posts increased by 22.7%.

+ posts

Subscribe to our Newsletter

Follow Us

NEWS FEED

Visit Vavoulas Website
Amaronda Hotel — Book Online