The promotion of Thessaloniki as an ideal city break destination for Austrians was the central objective of the Thessaloniki Tourism Organization’s participation in the FERIENMESSE exhibition, which took place in Vienna from 16 to 19 January 2025.
Throughout the exhibition, interest in Thessaloniki was evident, a destination that uniquely combines rich history with modern life, as well as tradition with innovation.
Greece has established itself as the most popular destination for Austrians, with Thessaloniki already included in the list of attractive city break destinations.
According to FRAPORT data for the airport MACEDONIA, in 2024 Austrians consistently appear in the top ten nationalities traveling to Thessaloniki during the summer months and in the top five during the winter months.
Key points of interest:
Presentation of the top attractions of the city and the wider region
Information on the numerous cultural events and festivals organized throughout the year
Presentation of the diverse culinary delights of the city that offers a unique gastronomic experience
Information on outdoor activities, such as hiking, cycling, water sports, etc.
Promotion of tourism professionals, such as hotels, tourist offices, and businesses
The action of the Thessaloniki Tourism Organization was carried out with the support of the Region of Central Macedonia and the Thessaloniki Chamber of Commerce.
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations, Greek travel market, Greek tourism statistics, Greek tourism report
