Madrid recorded a record high in arrivals in July 2025, with 948,396 visitors – a 1.8% increase compared to last year, according to data from the National Statistics Institute (INE). Overnight stays amounted to 1,828,899 (+0.5%), with foreign travelers leading the increase.
International arrivals jumped 10.1%, reaching 581,584 – a record number for the month of July. Overnight stays by foreigners increased by 8.2% (1,262,701), with 61.3% of visitors and 69% of total overnight stays coming from foreign markets.
The USA at the top
The United States remained the number one market for Madrid, with 106,357 visitors (+11.9%) and 238,373 overnight stays (+10.8%). Mexico followed with 43,528 arrivals (+10.6%) and 101,967 overnight stays. Italy (30,899 visitors) and the United Kingdom (28,096) also had a significant presence, with positive growth rates.
Among the transatlantic markets, Argentina and Brazil stood out with impressive growth rates (+28.4% and +27.6% respectively). The countries of the Americas together accounted for almost half (49.3%) of the city’s foreign visitors and more than half (53.7%) of overnight stays, which confirms their strategic importance.
Economic boost and hotel growth
The average length of stay reached 2.04 nights (2.3 for foreign tourists). Hotel occupancy reached 70.7%, while employment in the hotel sector increased by 7.6%, with 14,364 workers.
“The data shows that Madrid has now established itself as a summer destination, with the United States, Mexico, Argentina and Brazil reinforcing its image as a quality choice,” stressed the Deputy Mayor responsible for Tourism, Almudena Maio.
Airport and international conferences
Barajas Airport welcomed 6.17 million passengers in July, an all-time record. At the same time, Madrid is strengthening its footprint in the field of conference tourism, hosting from August 29 to September 1 more than 26,000 delegates at the World Congress of Cardiology and the Congress of the European Society of Cardiology.
With American markets taking the lead, arrivals breaking records and employment strengthening, Madrid is establishing itself as one of the leading European summer metropolises.
