Dispatch from Berlin: Christina Lainopoulou
Tornos News is at the world’s largest tourism exhibition, ITB in Berlin, and is already covering the important events that are being organized these days at ITB.
It is known that the ITB, which always takes place in early March, is the barometer for how the year will go for international and mainly European tourism. After all, the “tone” is primarily set by the German market, which leads in outbound travel.
Tourism Minister Olga Kefalogianni at the Greek pavilion
For Greece, Germany is the most important market, both in terms of arrivals and tourism receipts. In 2024, travel from Germany increased by 13.4% to 5,402.3 thousand travelers, while receipts increased by 3.5% to 3,696.1 million euros.
ITB effectively opened today, as yesterday was dedicated to Albania, which is this year’s honored country of the exhibition. ITB ends on March 6.
Haris Theocharis, who is a candidate for the position of Secretary-General of the World Tourism Organization, UN Tourism, is also at ITB
The most important news that has emerged so far at ITB are:
Alltours: Explosion in travel bookings – Double-digit increase for Greece too
Willi Verhuven: “alltours is preparing for an extremely successful summer.”
The best hotel in the world in 2025 is Lindos Blu Luxury in Rhodes | TUI Global Hotel Awards
TUI | Mallorca, Turkey, and Greek islands are the top destinations for the summer of 2025
ITB ’25 | The Third destination for Germans in 2025 is Greece – what do the data show
ITB’25 | Schauinsland-Reisen: +20% bookings for 2025 – double-digit growth for the Greek islands too
Anex Group | Double-digit bookings growth for 2025 – Crete and Rhodes among the top destinations
Tornos News will continue to cover the ITB events until the end of the exhibition, while it will host live and exclusive interviews that are of interest or influence to Greek tourism. You will also be able to watch a video…
Some snapshots from the Greek participation in ITB
The figures of the German tour operators for Greek tourism this summer are particularly optimistic. The snapshot with Mrs. Kefalogiannis at the Greek pavilion laughing jubilantly is indicative of the good atmosphere prevailing in the mission…
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations, Greek travel market, Greek tourism statistics, Greek tourism report
