With its own autonomous pavilion, the Municipality of Central Corfu and Diapontian Islands participated this year in the ITB Berlin tourism exhibition, one of the largest in Europe, responding to the constant demand of the tourist world, enhancing the promotion of the destination and offering the opportunity to organizations and businesses to act effectively for the benefit of the local economy.
Especially in a period of economic and geopolitical uncertainty, a strong presence in the German and other markets is essential, while competition in the wider region is intensifying.
In this context, working meetings were held by the Deputy Mayor for Sustainable Tourism Development, Sp. Halikiopoulos, towards the diversification of the tourism product, with an emphasis on alternative, thematic tourism and the strengthening of the fringes of the season. At the same time, actions were taken to support the opening of long-haul inbound markets, such as the Far East and North America.
Extending the season
The extension of tourist traffic from abroad and beyond the main season was the subject of a meeting between the Deputy Mayor, Sp. Halikiopoulos, the President of the Hoteliers’ Association, Ch. Voulgaris, the President of the Travel Agents’ Association, D. Diavatis, Fraport’s Marketing Director, K. Pollatou and Fraport’s Aviation Development Director, Ch. Philos, with a major British airline.
The aim is to continue flights from the United Kingdom during the winter months, to serve the British community, locals who wish to travel to Britain, but mainly the entry of Corfu into the city break market, with a focus on the periods of unique festive events offered by the city and the surrounding area.
ITB Berlin is at the epicenter of the tourism industry, bringing together approximately 10,000 exhibitors and 160,000 visitors. Furthermore, due to its geographical location – in the center of Europe – and the period in which it takes place – at the beginning of the tourist season -, ITB is considered a barometer for the trends of each year.
The valuation of ITB is more than positive, with encouraging messages that confirm the position of the destination in the international market.
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