The Pierian Tourism Development and Promotion Organization (P.O.T.A.P.) participated in the largest tourism exhibition in the world, ITB Berlin, promoting the tourism product of Pieria.
P.O.T.A.P. had its own space in the unified pavilion with the Region of Central Macedonia and the Tourist Organizations of Thessaloniki and Halkidiki.
Through the rich printed and digital material, the natural beauties of Pieria and its rich history were highlighted, promoting Pieria as a unique destination, combining history, culture, gastronomy, tourist infrastructure, and alternative types of tourism, in the shadow of a world natural monument, Mount Olympus.
The Pierian Tourism Development and Promotion Organization was represented by the President of the Organization, Mr. George Karalis, and the Financial Administrator and Member of the Board of Directors, Mr. Stelios Ouzas.
The P.O.T.A.P. pavilion recorded a large number of visitors, and from the first moment the exhibition opened its doors, many appointments and meetings were held with tour operators and executives of the tourism industry. During the exhibition, Messrs. Karalis and Ouzas had constructive contacts with tourist agencies, tour operators, and foreign media, where they highlighted the comparative advantages of Pieria in the context of the development of thematic tourism, which constitutes a strategic axis in the implemented tourism policy of P.O.T.A.P..
Productive meetings were held with executives of the leading tour operator “Sunweb”, representatives of the travel group “Jet2”, the Polish tour operator “Rainbow”, etc.
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