Santorini strengthens its strategic presence in the Scandinavian market with the participation of the municipality of Thira, for the first time, in the international tourism exhibition Travel News Market 2025, which takes place on November 27 in Stockholm. This is the most important professional meeting of the travel industry of Sweden and the Scandinavian countries, in a market that has consistently supported the island for four decades.
At this point, it should be emphasized that the participation of the municipality is taking place with the hospitality of the Hellenic Tourism Organization and the Swedish National Tourist Office, which has a specially designed display area in the municipality. The municipality of Thira publicly expressed its thanks to the National Tourist Office for its long-term support and contribution to the international promotion of the destination.
The Scandinavian market is one of the most reliable and consistent pillars of Santorini tourism. Visitors from Sweden, Norway, Denmark and Finland travel to the island every year via direct flights and organized packages, strengthening crucial tourist zones such as Kamari, Perissa and Perivolos. At the same time, this market consistently supports small and medium-sized family-run hospitality businesses, beach restaurants, shops and experience businesses.
Scandinavian visitors are distinguished by their search for authentic experiences and meaningful contact with local life, nature and culture. At the same time, they show a high sensitivity to sustainability issues, an element that is directly linked to the municipality’s goal of qualitatively extending the tourist season and balanced development.
The municipality of Thira, meanwhile, continues to implement a coherent international promotion strategy, strengthening its presence in traditional and new markets and consistently highlighting the destination.
