The Pierian Organization for Tourism Development and Promotion (P.O.T.A.P.) and the Municipality of Katerini Deputy Mayor of Tourism and Culture hosted Instagram bloggers and digital creators, within the framework of promotional and outreach actions for the region.
The hosted content creators carried out photoshoots and video recordings at selected sites and attractions in all three municipalities of Pieria, from December 5 to 9, highlighting the natural beauty, culture, and tourism infrastructure of the area.
Particular emphasis was given to the Park of Colors in Katerini, which became a reference point for the material produced.
During their visit, the guests were guided by the Deputy Mayor of Tourism and Culture of the Municipality of Katerini and Member of the Board of P.O.T.A.P., Ms. Elina Diamantopoulou, who presented to them the comparative advantages and main landmarks of the area.
The resulting audiovisual material and related social media posts contribute dynamically to enhancing the recognition of Pieria, promoting the destination to a broad and youthful audience.
This initiative is part of the broader strategic plan of the Pierian Organization for Tourism Development and Promotion as a DMMO for tourism development and the utilization of modern communication and promotional tools.
