On track to incorporate up to 60 destinations worldwide within the next decade, Emblems Collection — Accor’s new global portfolio of luxury hotels — is expanding rapidly, with already signed properties in Europe and the Americas, and more than 15 additional hotels in advanced discussions across all continents. At the same time, Emblems Collection inaugurates its first hotel and brand flagship, Lucknam Park Hotel & Spa, in Wiltshire, UK; within the next two years, six new hotels will open, including Elatos on Mount Parnassos.
In 2027, Elatos Resort, Emblems Collection, a luxury ecological wellness retreat in the mountains of Greece, is set to open its doors as a captivating year-round destination in a less-explored region of the always-popular country.
Built within the forest of Mount Parnassos, just two hours from Athens and at the entrance to the archaeological site of Delphi, Elatos Resort will be an ideal choice for skiers, hikers and those seeking tranquility and authentic wellness.
It will feature 42 spacious private chalets, each with its own sauna, as well as 15 rooms, offering an elevated mountain-living experience shaped by the seasons, the land and the joy of togetherness.
The brand’s flagship
Lucknam Park now becomes the first hotel to join Emblems Collection, embodying the portfolio’s philosophy of discreet intimacy rooted deeply in heritage, with a presence that is both evocative and distinctive.
Set on 500 acres of lush landscape, just six miles from Bath, Lucknam Park Hotel & Spa, Emblems Collection blends grandeur with modern comfort and promises a quintessential English country-house experience. The hotel features two restaurants — one Michelin-starred under Executive Chef Hywel Jones and the Walled Garden Restaurant — an award-winning wellness spa, an equestrian centre and meticulously curated gardens. It offers 42 rooms and suites, along with nine luxury cottages.
Chloe Lascaridi, member of the family that owns Lucknam Park LTD, stated:
“We feel immense pride that Lucknam Park Hotel & Spa is joining the renowned Emblems Collection as its first hotel in the United Kingdom. Lucknam Park is a place of rare beauty and cultural heritage, where English country living meets timeless elegance. Its inclusion in the Emblems Collection marks a new and inspired chapter, honouring the spirit of the place while elevating the guest experience through Accor’s vision of quiet, refined luxury.
Looking ahead, we are equally excited that Elatos Resort, our mountain sanctuary on Parnassos, will also join Emblems Collection. Although different in character, the two hotels share a common spirit and reflect our commitment to authenticity, craftsmanship and emotional connection, creating destinations where guests can rediscover the essence of place and the joy of belonging.”
Six new openings by 2027
Beyond Elatos, five additional openings are scheduled through 2027: four in Italy and one in Canada. This exclusive collection aims to redefine the standards of luxury hospitality, with a goal of reaching sixty hotels worldwide by 2032. Its development strategy focuses on key luxury markets across Europe, North America, the Middle East, Latin America, the Pacific and Africa.
Canada
Emblems Collection will expand its portfolio in 2026 with the debut of Rimrock Banff, Emblems Collection, in the Canadian Rockies, following a full renovation. As the brand’s first property in North America, Rimrock Banff will redefine mountain luxury, offering a sanctuary where culture, wellness and adventure converge.
Italy
Masseria Furnirussi, Emblems Collection, located in the heart of Apulia, showcases the traditional architecture of Salento through the use of local white stone, surrounded by a lush garden of fruit trees, herbs and indigenous plants, next to a lagoon and a spa. The hotel will feature approximately 60 suites with private pools and terraces.
With a rich history spanning centuries of art and architecture, hosting authentic 19th-century frescoes and located steps away from Piazza del Campo in Siena, Palazzo Sozzini Malavolti, Emblems Collection will join the portfolio later in 2026. The hotel will offer 38 rooms, including 27 suites, blending contemporary comfort with the timeless artistry of Tuscany, while its restored basement — dating from World War II — will house a spa. Palazzo Sozzini Malavolti is a living heritage site — a 15th-century aristocratic palazzo in the heart of Siena.
Near Perugia, the former Benedictine monastery Relais San Clemente, Emblems Collection, set within a 50-acre park of centuries-old trees, will be reborn as a 51-room estate including nine private villas. These three Italian residences will be complemented by The Purist Retreat & Spa, a holistic and sustainable wellness concept.
Emblems Collection will also introduce Bellevue Hotel Cortina d’Ampezzo, Emblems Collection, an alpine destination in the Dolomites. The hotel will feature 80 luxury rooms, including 27 suites with panoramic mountain views, as well as a 500-sq.m. spa with indoor and outdoor pools, offering tailored treatments for the needs of the modern mountain traveler.
The brand
Each Emblems Collection hotel stands out for its uniqueness and distinct character, reflecting the soul of its destination — from grand historic mansions to contemporary architectural landmarks and serene nature retreats.
Embracing a philosophy of discreet luxury, Emblems Collection appeals to culturally curious travelers, offering intimate and unique stays that combine thoughtful design, exceptional craftsmanship and authentic connection with local heritage and landscape in some of the world’s most charming and distinctive places.
In carefully chosen locations and top destinations surrounded by extraordinary natural beauty, these hotels combine a unique charm with a warm, welcoming atmosphere. Highlighting each property’s identity, the collection honours places where sense of place lies at the forefront, service becomes an art form and every detail tells a story, always guided by the brand’s philosophy: “It is the soul that defines Emblems.”
Maud Bailly, CEO of Sofitel Legend, Sofitel, MGallery and Emblems Collection, noted:
“Emblems Collection has been created around the essence of discreet, quiet luxury, where true elegance lies in a timeless sense of exclusivity and intimacy. We carefully select iconic properties and destinations that allow our guests to reconnect with themselves, away from the noise of everyday life. In a rapidly moving world, we value privacy and tranquility, offering sanctuaries where luxury is not imposed but deeply felt. Every Emblems Collection hotel embodies authenticity, grace and soul, because it is not beauty alone that defines a place; it is its soul that makes it unforgettable.”
The soul behind Emblems
At the heart of Emblems Collection lies a distinct philosophy of life, a contemporary expression of luxury defined by both the soul of the destination and the soul of hospitality. Each hotel creates a profound connection between guests and place through sensory experiences, thoughtful details and a Signature Element inspired by local culture and selected for its cultural significance, its connection to the land and its harmony with the planet.
