- Written by Christina Kousouni
The Region of Peloponnese is proceeding with the presentation of a new place identity, aiming for a more unified and extroverted image that will strengthen its position in the domestic and international tourism market.
The new tourist identity of the Region of Peloponnese is part of a comprehensive place branding strategy, which utilizes international practices and aims for the long-term development of the region. The design is based on eight axes: culture, agri-food, tourism, entrepreneurship, social cohesion, green transition, innovation and digital transition.
The logo draws inspiration from the letter “P” and abstractly summarizes the main characteristics of the Peloponnese, from culture and nature to innovation and productive activity. The main goal is to create a coherent and recognizable image for the Region.
The formation of the identity was a team project, with the participation of more than 1,000 citizens, as well as dozens of institutions and representatives of society through research, interviews and working groups. The final result is reflected in a comprehensive Brand Book, which includes the narrative, the visual and verbal identity and implementation instructions.
As the Deputy Regional Governor of Tourism, Thanos Michelongonas, notes in Tornos News, “the Peloponnese is entering a new era with its Place Brand, a tool for extroversion and the implementation of our overall strategy. Its success is based on collaboration: social actors, the private sector and the Region unite around a common vision. Together we shape an authentic, sustainable and dynamic image, which can inspire, attract and create opportunities for the place and its people. A great journey that now begins”.
The new tourist identity aspires to strengthen the image of the Peloponnese, to highlight its special characteristics and to be a tool for sustainable development and strengthening the extroversion of the Region.
