KO.A.N. S.A., the development organization of the Municipality of Kos, has announced two new advertising initiatives aimed at strengthening the tourist season and promoting the island to an international audience. The first collaboration concerns a joint campaign with the airline and tour operator Jet2, while the second focuses on the advertising promotion of Kos through National Geographic Traveller UK 2025.
Collaboration with Jet2: Strengthening the tourist season
As part of the strategy for extending the tourist season, KO.A.N. S.A. is proceeding with an advertising campaign with Jet2, one of the most important travel providers in Great Britain. The campaign focuses on the periods of April-May and September-October, aiming to increase visitors in low and medium demand periods.
The total cost of the campaign amounts to 50,000 euros, with K.O.A.N. S.A. contributing 25,000 euros and Jet2 covering the remaining amount. Among other things, the collaboration includes:
· Digital promotion and social media marketing: Advertisements on the Jet2 website and platforms, Google Ads, Facebook and Instagram, sending newsletters to Jet2 customers, and creating content about the beaches, gastronomy, and activities of Kos. At the same time, sponsored publications on Jet2’s social media and influencer marketing through collaborating with travel influencers are included.
· Participation in trade shows and events: K.O.A.N. S.A. will be present at Jet2 events to promote Kos to British tour operators.
· Promotion of holiday packages: Creation of travel packages with offers on accommodation and activities, as well as thematic bundles that will include excursions and gastronomic experiences.
This collaboration aims to increase arrivals and immediately boost bookings through direct response marketing, promoting Kos to travelers looking for holiday packages through Jet2.
Advertising promotion in National Geographic Traveller UK 2025
In parallel, K.O.A.N. S.A. decided to collaborate with National Geographic Traveller UK for a targeted advertising campaign, with a budget of 9,920 euros. The aim is to highlight Kos as a premium travel destination, focusing on sustainability and cultural tourism.
Among other things, the campaign includes:
· Digital advertising on the National Geographic Traveller UK page: Placement of advertising units on the travel homepage of the magazine, ensuring high visibility.
· Three-month promotion via roadblock banners: Creation and promotion of exclusive advertisements that will lead to the official Kos website, without competing advertisements in the same environment.
· Directed traffic to the official destination website (kos.gr): The advertisements will attract travelers interested in history, culture, and sustainable experiences, increasing the traffic and awareness of Kos.
This specific campaign ensures exposure to an audience looking for travel inspiration, enhancing the brand awareness of the island at an international level. By using high-end digital advertising and exclusive article promotion for three months, Kos aims to attract high-spending travelers and strengthen demand for the destination.
Kos tourism brand development strategy
These two actions are part of a broader tourism development strategy, aiming for sustainable and balanced tourism. Through the collaboration with Jet2 and National Geographic Traveller UK, Kos is strengthening its position as an attractive destination for travellers from Great Britain, promoting its unique features and investing in targeted promotional actions that will yield long-term benefits.
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