For the first time, Jet2 – the largest British tour operator – starts selling packages and flight seats for Skiathos for the 2026 season from early September 2025, confirming the island’s solid momentum in the UK market.
This move is a continuation of the strategic cooperation between the Municipality of Skiathos and Jet2, which for the 5th consecutive year are joining forces to promote the island’s tourism. Jet2 covers 50% of Skiathos’ tourism market from the UK, maintaining 17 direct flights per week from key cities in the UK.
As part of this year’s advertising campaign, the Municipality is participating with 30,000 euros, aiming to promote Skiathos as a quality and attractive holiday destination. The campaign will run in London, Birmingham, Bristol, East Midlands, Leeds, Manchester and Newcastle, cities with regular air connections to the island.
Objective: Extending the season & highlighting alternative experiences
Of particular importance is the fact that for 2025, Jet2 is extending its season for Skiathos for the first time until mid-October, responding to the Municipality’s strategic pursuit of expanding the tourist season.
The campaign, in addition to the island’s natural beauty and beaches, emphasizes alternative forms of tourism: hiking, cultural routes, gastronomy and experiential experiences, which make Skiathos more than just a summer destination – a place with identity and authenticity.
