Emirates has secured the top spot in the YouGov “Most Recommended Global Brand” ranking for 2025, affirming its long-standing commitment to its “Fly Better” promise. It is the only airline to appear in the list of the top 10 global brands.
The YouGov Most Recommended Brands ranking measures the percentage of a brand’s customers who would recommend it to a friend or colleague. This year, Emirates achieved an impressive score of 88.4%, significantly ahead of the next brand on the list.
The ranking is based on over one million consumer surveys conducted in 28 markets, using daily performance data collected between June 1, 2024 and May 31, 2025, through the YouGov BrandIndex. Scores are weighted based on the brand’s existing customer base size in each market.
Leadership Statement
Sir Tim Clark, President of Emirates Airline, stated:
“This recognition highlights the deep bond and loyalty we’ve built with our passengers around the world. They trust us not just to get them to their destinations, but to do so with care, reliability, and excellence. We will continue to enhance the travel experience and set new standards, so Emirates remains the airline our customers proudly recommend.”
Customer-Centric Innovation and Growth
Emirates places customers at the heart of everything it does, offering memorable journeys at every step. With ongoing investments in top-tier products and exceptional services, the airline delivers a world-class experience both in the air and on the ground.
Highlights from the first half of 2025:
Three new destinations added to the global network, with Hangzhou launching soon
Nine refurbished retail travel stores opened in Asia, Africa, and Europe
The new Airbus A350 deployed to 10 destinations
Became the first globally certified Autism Certified Airline™, advancing travel accessibility
Looking Ahead
By December 2025, Emirates will:
Serve over 70 cities with upgraded aircraft interiors (Boeing 777s, A380s, A350s)
Offer more than 2 million seats in Premium Economy, expanding access to its elevated onboard experience
Feature its latest cabin design on nearly half its global network
Recognitions Across Regions
Emirates has previously been recognized by YouGov as:
The most recommended brand in the UAE in the 2024 rankings (score: 92.6)
The top-rated airline in terms of customer satisfaction among U.S. travelers
One of the top 10 preferred airlines among Millennials and Gen Z in the U.S.
YouGov, a global leader in online data and market research, uses its BrandIndex tracking tool to provide real-time, unbiased insights into brand performance and consumer perceptions.
