Morocco could become the next cheap destination for Russian tourists at least for 2016, following the latest developments, that set Egypt and Turkey off-market.
According to estimates of experts, if Russian tour operator cooperate with their Moroccan counterparts, cheap packages for Russians could be shaped.
In 2014, 36,000 Russian tourists visited Morocco, a 22 per cent decrease in comparison to the previous year.
Weak advertising
Morocco aims to capitalize on the fact that it is Russia’s main partner for foreign trade in Africa to attract more Russian tourists.
However, the Ministry of Tourism’s promotional advertising has been low in the Russian Federation and many Russians do not look at Morocco as an upscale tourist destination.
Low-end tourism
Organizers said the first step to attract more Russian tourists is to change their vision towards the country, as many of them think Morocco provides a low-end tourism.
Minister of tourism Lahcen Haddad said during the Morocco-Russia Economic Forum that attracting tourists from emerging economies, especially Russia, is one of the basic goals of Morocco’s tourism vision.
Morocco seeks to attract 800,000 Russian tourists by the year 2020, but this aim could be achieved much sooner now.
