The wizarding world of Harry Potter is set to gain a new, impressive location in China, as Warner Bros. announced the creation of the first Harry Potter Studio Tour in the country. The theme park will open in Shanghai in 2027, marking a major expansion of the popular franchise into the Asian market.
A studio experience in Shanghai
The new Studio Tour in Shanghai will be the third of its kind in the world, after those in London and Tokyo. According to reports, the investment of more than 300 million euros will spread over an area of ????more than 53,000 square meters and will offer guests an immersive experience exploring iconic sets and objects from the Harry Potter films.
Jinjiang International, one of China’s largest tourism and hospitality companies, will partner with Warner Bros. Discovery Global Themed Entertainment to develop the space. The framework agreement between the two companies was recently signed, laying the groundwork for the construction of the largest Harry Potter Studio Tour in Asia.
What will the Harry Potter Studio Tour Shanghai include?
Like the corresponding experiences in London and Tokyo, the Shanghai theme park will allow guests to tour authentic sets from the films, such as the Great Hall of Hogwarts, Dumbledore’s Office, and Gringotts Bank. At the same time, Harry Potter fans will have the opportunity to see costumes and objects used in the film productions up close, learn the secrets of special effects and filming, gain a unique insight into the production process, as well as live interactive experiences, such as learning to wave wands or make magic potions.
Although details about the content of the Studio Tour have not been fully revealed, it is considered certain that it will include specially designed spaces inspired by the world of Hogwarts.
China embraces the magic of Harry Potter
China has been a growing market for the Harry Potter universe in recent years. Universal Studios Beijing, which opened in 2021, already has the theme zone The Wizarding World of Harry Potter, which has been a great success.
Despite strict restrictions on foreign film productions, the Harry Potter films remain extremely popular in China. In 2023, the films were re-released in Chinese cinemas, attracting millions of fans. The release of special collector’s editions of the books in Chinese has also strengthened audiences’ long-standing relationship with the series.
The addition of the Shanghai Harry Potter Studio Tour is expected to further strengthen the franchise’s presence in Asia, attracting both domestic and international tourists.
Shanghai’s importance as a tourist destination
Shanghai is one of China’s largest financial and tourist centers, with iconic landmarks such as the Oriental Pearl Tower, the Bund, and Disneyland Shanghai.
The choice of the city for the Harry Potter Studio Tour is no coincidence. Shanghai has an extensive transportation network, which will allow visitors from all over China and the world to easily access the theme park. In addition, China’s experiential tourism market is booming, with demand for theme parks and entertainment experiences steadily increasing.
A new chapter in the magic of Harry Potter
The announcement of the Harry Potter Studio Tour in Shanghai comes at a time when Warner Bros. is investing heavily in reviving the franchise. With rumors of a new TV series and further expansions to the theme parks, the magic of Hogwarts looks set to continue to captivate audiences worldwide.
In 2027, fans in China will be able to travel to the wizarding world of Harry Potter without having to leave their country. The Shanghai Harry Potter Studio Tour promises to be one of the most impressive theme parks of the next decade, bringing magic closer to millions of fans of the teenage wizard.
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