A report by the World Travel and Tourism Council (WTTC) predicts an increase in international tourism spending in Europe in 2025 of 11%. If the estimate is confirmed, international tourism spending in Europe will approach 838 billion dollars.
The estimate is based on the looming decline in arrivals in the US this year. WTTC predicts that the United States will see a decrease in foreign visitors by about 7% in 2025.
One of the main reasons, as pointed out by WTTC head Julia Simpson, is the aversion of some travelers, particularly from Canada and Mexico, to the US, due to Donald Trump’s trade and immigration policies. In addition, the strong dollar makes travel to the US more expensive for many consumers, boosting the appeal of other destinations.
Spain and France are at the top of the preferences
Two countries stand out in particular in the European tourism landscape for 2025: Spain and France. According to WTTC data, Spain is expected to see a 6% increase in tourism spending in 2025 compared to 2024, reaching $127.7 billion. Arrivals are estimated to soar, reaching 98 to 100 million visitors, significantly above the record of 94 million arrivals recorded by the country in 2024.
“In 2025, the tourism and travel sector in Spain could reach a new historical high, with an estimated contribution of €260.5 billion. to GDP, which corresponds to almost 16% of the national economy,” the WTTC reports. In US dollars, this amount amounts to approximately 295 billion.
Julia Simpson described Spain as a “global tourism superpower”, highlighting that the figures reflect a dynamic and resilient sector that contributes to economic growth, creates quality jobs, and strengthens regional cohesion.
However, France is expected to surpass Spain in the number of arrivals and maintain its leadership in Europe. Although specific figures for France are not given in the report, the WTTC estimates that it will receive more visitors than any other European country in 2025.
The impact of the global situation
The increased flow of visitors to Europe is also linked to the geopolitical and economic conditions taking shape in the US. Political uncertainty, stricter immigration policies, and a stronger dollar seem to be deterring many international tourists from choosing the United States as a destination. In contrast, Europe benefits from stability, geographical diversity, competitive prices, and the continuous upgrading of its tourism product.
For Canadian and Mexican tourists in particular, the political atmosphere in the United States is acting as a deterrent. These travelers are now turning to European destinations, where they find a friendlier environment, a rich cultural background, and favorable exchange rates.
This trend offers significant opportunities for Europe’s tourism industry, as the increase in arrivals is accompanied by increased tourism spending. The data shows that travelers are not limited to short visits or limited budgets, but are investing more time and money in European destinations.
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