Germany is emerging as the global tourism leader in 2025, setting historic records across all major industry indicators, according to the latest data from the World Travel and Tourism Council (WTTC).
The WTTC’s new Economic Impact Research report reveals that international visitor spending in Germany is expected to reach €57 billion this year — the highest level of inbound tourism revenue ever recorded in the country.
Meanwhile, the total contribution of the tourism sector to Germany’s GDP is estimated to hit €499 billion, or 11.6% of GDP, breaking all previous records. Employment in the sector is also seeing impressive growth, with tourism projected to support 6.5 million jobs, equal to 14% of total employment.
Recovery and Renewal on Solid Ground
The WTTC describes 2025 as a milestone year for Germany, forecasting an “explosive return” of the tourism sector. Domestic tourism spending is also expected to reach a new peak of €425 billion, underscoring the vital role of the domestic market in Germany’s tourism recovery.
Julia Simpson, WTTC President and CEO, stated:
“This is a historic year for German tourism. Breaking records in every key area — international and domestic spending, GDP contribution, and employment — is a remarkable achievement. It reflects a sector that is not just recovering, but returning with strength. Germany is once again a global tourism powerhouse — and this momentum must be maintained through smart investment and bold strategy.”
Europe’s Tourism Magnet
This success is no coincidence. Germany’s tourism policy is now seen as an international model for active governance and sustainable development. By placing the tourism portfolio under the Federal Ministry for Economic Affairs and Energy (BMWi), Germany has aligned its tourism strategies with broader national economic goals.
Notably, the emphasis on sustainability has not hindered economic growth — on the contrary, Germany proves that environmental protection and tourism development can coexist and mutually reinforce one another.
Germany offers a wide variety of travel experiences, from cultural city breaks and nature adventures to wellness retreats and world-class events, solidifying its position as a leading global destination.
Review of 2024: A Foundation for Growth
2024 marked a year of strong progress. WTTC data shows:
Tourism contributed €484 billion to the German economy
Supported 6.1 million jobs
Domestic tourism spending: €422.3 billion
International tourism revenue: €45.1 billion
These results laid the groundwork for 2025’s record-breaking performance. Continued progress — especially in attracting more international visitors — will depend on sustained investment in connectivity, promotion, and enhancing the visitor experience.
Outlook to 2035: Ambitious Long-Term Goals
WTTC’s long-term forecasts are equally optimistic. By 2035, the tourism sector in Germany is expected to:
Contribute €579 billion to the economy (12.1% of GDP)
Support 7.6 million jobs
Generate €74 billion in international spending
Surpass €480 billion in domestic tourism spending
To reach these targets, WTTC emphasizes the need for continuous innovation, a strong sustainability focus, and maintaining Germany’s competitiveness in the global tourism market.
