Greece is becoming an expensive choice for German holidays, according to German tour operators who participated in the fvw | TravelTalk Workshop in Kos.
Because hoteliers have made investments, price increases within a certain range are understandable, Christian Payr from Vtours points out in an interview with fvw, but at some point they become excessive, as he emphasizes.
Lars Ludwig, CEO of LMX, estimates that prices in the Mediterranean and Greece have risen. Many hotels, he points out, want to put more and more pressure on their guests. This means that travelers will soon not be able to finance a two-week vacation, as he emphasized.
We are reaching a price ceiling in Greece, noted Alltours’ Greece contract manager Oliver Grosse Kleimann, making it increasingly difficult to sell flight and hotel packages in July and August.
Many families are already moving their holidays to October, said Reinhard Stadlober from Dertour.
Tour operators hope that prices for the high and low seasons will adjust to comparable levels, as Mr. Ludwig stressed.
As a result of the price increase, some hotels have only marginally increased their prices for 2026, during the high season, but have made larger increases for the rest of the period. On average, hotel price increases are around +5%, offsetting increases in wages, energy prices and food and beverage costs.
The good news is that hoteliers and tour operators are benefiting from the extended season, which is supported by extended hotel opening times and expanded air routes. Hotels, especially on large islands such as Crete, Rhodes and Kos, remain open until the end of October, and some even until mid-November. Grecotel, for the first time, will offer year-round stays at the luxurious Amirandes in Crete. Aegean Airlines will also fly to Crete year-round and non-stop from Munich.
