The potential of Halkidiki as a destination that combines alternative experiences and increased accessibility was highlighted by its participation in the international Vakantiebeurs exhibition in Utrecht (8-12 January).
During the exhibition, TOX Marketing Director, Ms. Tania Akritidou, held more than 20 meetings with industry professionals, aiming to create partnerships that enhance tourism at the end of the season.
The Dutch market is showing increasing interest in alternative forms of tourism, such as hiking, flying & driving, and authentic experiences. Direct flights by Transavia and Aegean enhance connectivity, providing new possibilities for spring and autumn travel, beyond the traditional summer season.
Furthermore, the promotion of Halkidiki through publication in Wandelmagazine, the largest hiking magazine in the Netherlands, which will highlight three distinct trails of the prefecture, the result of targeted promotional actions by TOX, is important.
The president of TOX, Mr. Grigoris Tasios, stated:
“The Dutch market is a strategically important target for Halkidiki. Our approach is based on technocratic practices that aim to extend the tourist season, with an emphasis on strengthening alternative forms of tourism and developing sustainable proposals that meet the modern needs of travelers.”
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