The Technical Chamber of Greece announced a tender with the aim of concluding a contract for actions for the Promotion and Promotion of Mountain Tourism within the framework of the Action “Tourism Development” with a budget of 4.9 million euros including VAT.
The deadline for tenders is October 24th at 15:00, while the tender will be held on October 29th at 11:00.
In particular, the subject of the contract is the integrated promotion as a tourist product of the mountainous destinations of Greece, which are thematically networked and constitute complementary elements of a coherent whole (Mountainous Greece), the further enhancement of their recognition as well as their emergence as an attractive destination for domestic tourism, which can offer various alternatives to visitors, depending on their particular interests throughout the year.
Indicatively, the Contract includes:
Strategic Positioning of the Mountainous Destinations of Greece as a tourist destination and Communication Strategy. Within the framework of the project, the existing image of the country as a mountain destination for domestic tourism will be captured in contrast to the image of other countries regarding their mountain destinations for domestic tourism. At the same time, a Communication Strategy for the tourist promotion of the mountain destinations will be outlined and specified.
Creation and production of electronic – audiovisual tourist promotion material, implementation of a comprehensive advertising plan aimed at the tourist promotion of the mountain destinations of Greece, in Greek media (media plan) as well as on the internet and social media.
Planning and organization of events. Participation in domestic exhibitions with the aim of promoting the tourist product of the Mountain Destinations of Greece.
Furthermore, it is planned to implement at least 20 trips to mountain destinations in the country which will lead to articles in online and/or printed media as well as to reports and videos in television shows with the aim of the content to promote the mountain destinations for visit all year round in combination with other rural tourism activities.
