German travel agents are now more hopeful about the business outlook after a pick-up in sales last month.
The monthly fvw travel agency confidence index conducted by consultants Dr Fried + Partner rose by nearly six points this month to 90 points. This improved confidence is the result of better sales figures. German travel agency revenues increased by 6.6% in April, according to the latest monthly survey by GfK.
Nearly a quarter of agents in the fvw confidence survey for May said that their sales situation is good, compared to just 18% in April. Only 40% cited falling sales in the last six months compared to 56% in last month’s survey.
Looking ahead, the picture is slowly improving. After the terrible figures in April, when only 11% of respondents predicted rising sales in the coming months, this percentage has risen to 18% this month.
However, the overall situation remains troubled, with one third of agents describing their sales as poor and half of the survey respondents predicting that demand will be stable at best in the next few months.
All eyes are now on the late sales market to see if price reductions can generate strong last minute bookings to save the season to some extent.
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