The Priceline Group has changed its name to Booking Holdings Inc. and starting on Feb. 27, the company’s stock will trade on the Nasdaq under the ticker symbol BKNG, according to the following report by travelweekly.com:
“Today, our largest brand is Booking.com, which has more than 1.5 million properties, averages over 1 million bookings per day and produces a significant majority of Booking Holdings’ gross bookings and operating profit,” CEO Glenn Fogel noted in a statement.
Apart from Booking.com, Booking Holdings’ brands include Priceline, Kayak, Agoda, Rentalcars.com and OpenTable.
“We are at a defining moment in our company’s history — making this change to more accurately align our company name with our largest business, connect our collective brands to a name that reflects their shared capability to help customers book amazing experiences, as well as better reflect the truly global operation that we have become today,” Fogel added.
Read more here.
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Source: travelweekly.com
