Tourism report: Tripadvisor assumes greater pricing control over tours and activities

Tripadvisor Experiences is raising commission rates and introducing a single minimum commission rate depending on the type of tour operator and location, the company announced in an email on Thursday to tours and activities operators, skift.com reports.

The communication to operators states that Tripadvisor Experiences will “adjust the retail price of your product(s) to align with our new commission rates in your destination” even though the business unit claimed that the new policy won’t impact the compensation operators receive for bookings.

“By doing so, we hope to create a more balanced marketplace with a single minimum commission rate for all operators of your in type in your area,” the email cited. “A balanced marketplace will allow travelers to focus on the quality and uniqueness of your experience.”

Laurel Greatrix, a Tripadvisor spokeswoman, pointed out the new policy “brings consistency to our rates and balances the marketplace.”

The changes are under way, Greatrix said, and the company is in the process of communicating it to operators around the globe.

Tripadvisor’s moves come a week following restructuring its experiences business. In the third quarter, Tripadvisor’s Experiences & Dining segment saw earnings fall 46 percent to $15 million on revenue of $141 million, a 19 percent jump.

Read the full report at skift.com.

RELATED TOPICS: GreeceGreek tourism newsTourism in GreeceGreek islandsHotels in GreeceTravel to GreeceGreek destinationsGreek travel marketGreek tourism statisticsGreek tourism report

 

 

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