American Society of Travel Advisors included in its ASTA Travel Advisor Daily an article in which Travel Weekly reports that “despite the war in Ukraine, travel agents report strong demand for Europe”
According to the article, “despite growing concern among Americans about travel to Europe with the war in Ukraine, most travel advisors’ clients are still forging ahead with their plans in what could be a pandemic silver lining.
An MMGY Global survey of U.S. travelers planning to visit Europe found that 62% of respondents said concerns about the war spreading to other countries were a factor impacting their plans. Almost half, 47%, said they were taking a wait-and-see approach as the situation in Ukraine evolves. The survey was conducted in early March.
Yet, advisors reported resilient clients.
“Clients remain eager to travel to Europe,” noted Kimberly Wilson Wetty, co-president of Valerie Wilson Travel in New York. “There is so much pent-up demand.”
Changes are expectedly being made to trips to Eastern Europe, Wetty pointed out, but the agency hasn’t seen cancellations to Western Europe.”
Read more here.
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