The World Travel & Tourism Council (WTTC) today announced Andrea Grisdale, Founder and CEO of IC Bellagio, as Vice President of the new Together in Travel initiative, along with thirteen founding partners.
This groundbreaking program aims to transform the way small and medium-sized enterprises (SMEs) operate and succeed in the global travel industry.
With over 25 years of experience in creating personalized travel experiences, Andrea Grisdale will lead the initiative’s mission to promote inclusion, resilience, and sustainability across the sector.
Together in Travel provides SMEs with vital resources, including:
Access to global markets and investment opportunities
Specialized training programs
Digital transformation tools
Sustainable business practice frameworks
Julia Simpson, President & CEO of WTTC, said:
“Small businesses are the backbone of Travel & Tourism, and Together in Travel represents an unprecedented partnership that will equip SMEs with essential tools for success in our evolving global landscape.
Led by Andrea Grisdale, whose commitment to sustainable tourism is exemplary, this initiative will catalyze transformative growth across our industry.”
The distinguished founding partners, representing leaders across the travel ecosystem, are:
Abercrombie & Kent Group
Accor
Diriyah Gate
FINN Partners
Hilton
Intrepid
Microsoft
MSC Cruises
OMRAN
Red Carnation Hotels
Trip.com Group
VFS Global
Virtuoso
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations, Greek travel market, Greek tourism statistics, Greek tourism report
