The position of Head of Direct Sales and Customer Loyalty at alltours will be taken on by Andreas H?cherl from June 15, strengthening the leadership team of the German tour operator with his 15 years of experience in the fields of digital commerce, online sales, CRM and customer experience.
Mr. H?cherl has held senior management positions in leading tourism companies, such as AIDA Cruises and Steigenberger Hotels. In his new duties at alltours, he will be responsible for e-commerce, online marketing through the company’s official digital channels, as well as the further development of the alltours travel application.
Mr. H?cherl comes from the position of Director Digital Commerce and Customer Touchpoints at Steigenberger Hotels, responsible for e-commerce and online direct sales. He has also served as Head of Customer Experience at AIDA Cruises.
Mr. H?cherl moved to the travel industry from Deutsche Post DHL, where, among other things, he was Head of Digitalization of the company in various positions.
