The Ministry of Tourism has issued a call for expressions of interest for the award of a service contract with the subject of “Expertise for the understanding and interpretation of the views of Greek Society on the Greek Tourism Product – Society and Tourism” to the company CHOOSE SA, a full-service communications company.
Specifically, the project aims to prepare an expertise on the understanding and interpretation of the views of Greek Society on the Greek Tourism Product, the recording and assessment of areas of concern and the prospects for the future.
Based on the results that will emerge, proposals will be formulated for the specialization of tourism projects and actions that can be submitted to the Sectoral and Regional Programs of the National Strategic Reference Framework 2021-2027. These proposals will seek to promote a model of sustainable tourism development that will take into account the needs and views of local communities, while at the same time being in line with the priorities and objectives of the NSRF 2021-2027.
In this context, qualitative and quantitative data will be recorded and evaluated regarding the view of the Greek public on the provided Greek Tourism Product and subsequently proposals will be formulated regarding the targeting of projects and actions funded by the NSRF and concerning Greek Tourism.
The qualitative and quantitative data will be obtained through the implementation of specially designed online group discussions with nationwide coverage in defined target groups, as well as through quantitative research on a representative sample of interviews with Greek citizens aged 18 + years with nationwide coverage.
The project budget amounts to up to 33,480 euros including VAT and will be borne by the Public Investment Program. The duration of the project has been set at 3 months. The offer will be submitted for all the requested services. The Contracting Authority may invite in writing during the tender evaluation process the economic operator to complete or clarify the documents or supporting documents that have been submitted, or to clarify the content of its tender.
