A new chapter in the tourism development of Aegialia is opened by the Municipality, with the approval and preparation of a Program Agreement with “Corinthian S.A. – Local Government Development Organization”. The aim of the action is to prepare a specialized study for the creation and operation of a Destination Management and Promotion Organization (DMMO), a body that will undertake the strategic planning, management and promotion of the region in Greece and abroad.
The Municipality recognizes that its tourism potential, from its natural and cultural reserves to its pivotal geographical location, requires a modern governance mechanism that will unite public and private bodies in a unified strategy. As stated in the decision to create the Destination Management and Promotion Organization, understaffing and the lack of specialized personnel make it necessary to collaborate with an organization that has the technical and scientific competence to implement the project.
Specifically, the study will begin with a complete mapping of the current situation: evaluation of the tourism product, mapping of all stakeholders at the local and regional level, recording of actions that have been implemented and analysis of good practices from Greece and abroad.
This will be followed by the drawing up of a strategic framework for tourism development, adapted to the specificities of Aigialeia. The focus will be on alternative forms of tourism – religious, wine, cultural, archaeological – as well as directions for sustainability, digital transformation and diversification of the tourism product.
Among other things, the plan includes the creation of a complete “roadmap” for the establishment and operation of the DMMO: legal form, organizational structure, governance mechanisms, staffing plan and financial sustainability. At the same time, support is provided for the promotion of the new organization through outreach actions, collaborations with SMEs, tourism platforms and the creation of a special website.
This initiative comes to fill the coordination gap and give impetus to the tourist identity of Aigialeia, with the aim of sustainable development and strengthening local entrepreneurship.
