- Demand Shifts North – Bookings Drop by Up to 20% in August in Southern Regions
The climate crisis is starting to shape new trends in Turkey’s tourism, as heatwaves and devastating wildfires hit traditional summer destinations on the country’s southern and western coasts. Images of fires in popular resorts are leading many travelers to reconsider their plans, turning their attention to cooler areas.
Turning North
Domestic tourists are increasingly choosing the northern regions, with an emphasis on the Western and Central Black Sea. According to market professionals, bookings for cultural tours in the region have increased by 15%–20% compared to last year, with destinations such as Samsun, Sinop, Bartin, Ordu and Giresun gaining popularity.
“In the Black Sea region, we do not have any forest fires, which reassures travelers. Tourists now check rainfall, forest density and fire risk before choosing a destination,” explains Ilham Seyyale, head of cultural tourism at TÜRSAB. He noted that cancellations in the southern regions have increased, resulting in August sales showing a decrease of about 20% compared to last year.
The scientific warning
A study by Bosphorus University confirms that the problem will intensify. The study predicts that the “climate comfort” for tourism along the Mediterranean, Aegean and Propontis will deteriorate significantly between 2026 and 2050. Rising temperatures and humidity are expected to negatively affect the physical comfort of visitors, leading to fewer overnight stays and shorter lengths of stay.
Alternative forms of tourism
The shift to milder climates is not the only change being recorded. Hamit Küç, chief consultant at TÜRSAB, notes that “bookings are decreasing in areas affected by fires, but excessive heat is also a reason why travelers are looking for new options.” He adds that more and more people are turning to personalized holiday activities, with privacy and isolation gaining ground.
“Caravans, tiny houses, camping and hiking are increasing by 10%–15% every year,” he stressed, showing that travel habits are adapting to the new reality.
A double picture in the Black Sea
While the Western and Central Black Sea are seeing strong demand, the Eastern side is recording a decline. High prices, a result of the strong influx of tourists from the Middle East, are discouraging domestic visitors.
- Turkey is facing a new tourism reality, in which the climate crisis is no longer an abstract concept, but a direct factor in shaping travel decisions. While traditional summer destinations in the south are being tested by heat waves and fires, the north and alternative forms of tourism seem to be the winners.
