With a targeted communication action, Skiathos “stars” this summer in the center of Zurich as from June 3 to September 2, 2025, a tram of the Swiss metropolis circulates with impressive visuals of the Greek island, showcasing its beauties to thousands of residents and visitors daily.
The campaign utilizes one of Zurich’s most popular means of transportation, offering constant visibility and high recognition to an audience with travel and purchasing potential. At the same time, it is supported by the island’s air connectivity with Zurich and Bern, through Edelweiss and EasyJet, strengthening Skiathos’ position in the strategic markets of Central Europe.
This is another initiative within the framework of the international strategy of the Municipality of Skiathos, with corresponding actions in London, Paris, Vienna, and Stockholm, aiming to firmly position the island as an authentic Greek destination with a high tourist profile.
